WHAT CAN SPARK BUILD?   

Spark Creative is an internal, ad agency-like resource, comprised of a group of interactive designers and front-end developers who are entirely focused on building best-in-class, cross-screen, HTML5 digital advertising experiences.

A few of the HTML5 Services offered by Spark are:

  • Flash to HTML5 ad conversions and buildouts
  • Custom HTML5 creative development
  • Technical Review & QA for client provided HTML5 ad units
  • Client facing HTML5 consultation & training

CAN SPARK BUILD ADS FOR THE CLIENT TO SERVE ELSEWHERE?   

The services that we provide are done so as a value add and as an incentive for advertisers to run their HTML5 creatives through AOL instead of other 3rd party vendors. If the client requires the creatives to be hosted and served by another vendor they should work directly with that vendor in order to develop or adjust their creatives accordingly.

The creatives that we develop are built to adhere to our specific requirements, specs and best practices and may differ from the requirements of other vendors. Our creatives leverage certain AOL hosted support files that may not be supported by other vendors and may not be compatible with their unique serving requirements or tools.

HOW LONG DOES IT TAKE?   

All timelines are dependant upon assets provided, ad functionality, number of sizes needed and current schedule. Please also allot extra time to each timeline for client review and for L&T to QA prior to launch.

CONVERT EXISTING FLASH CREATIVE WITH MULTIPLE SIZES INTO HTML5

  • 3-5 business days to convert all sizes
  • 1-2 business days each round of revisions
  • Internal QA and tag generation 1 business day from client approval

CONVERT ONE EXISTING FLASH CREATIVE TO HTML5

  • 3 business days to convert flash creative (one size) to HTML5
  • 1-2 business days each round of revisions
  • Internal QA and tag generation 1 business day from client approval

CONVERT ONE EXISTING FLASH CREATIVE TO HTML5 AND BUILD OUT ADDITIONAL SIZES IN HTML5

  • 3 business days to convert flash creative (one size) to HTML5
  • 1-2 business days each round of revisions to initial size
  • 3 business days to build-out additional sizes once the initial size is client approved
  • 1-2 business days each round of revisions to build-out
  • Internal QA and tag generation 1 business day from client approval

NEW HTML5 CONCEPT

  • 3 business days for static mocks or storyboards of initial size (up to 2 concepts)
  • 3 business days for initial size built in HTML5
  • 1-2 business days each round of revisions to initial size
  • 3 business days to build out additional sizes
  • 1-2 business days each round of revisions to build-out
  • Internal QA and tag generation 1 business day from client approval

UPLOADING “SIMPLE” EXISTING CLIENT CREATED HTML5 CREATIVE INTO PLATFORM

  • 2 full business days from receipt of all assets

*Note: If the creative is far outside of our specs, contains complex functionality, is provided in an unfamiliar or unworkable format then it may be rejected and sent back to the client for them to make the necessary adjustments or it will require additional turnaround time on our end if they would prefer that we handle the required revisions. It is suggested that their creatives follow our best practices, specs and deliverable formats found on this hub in order to dramatically reduce the required turnaround time.

WHAT ASSETS DO YOU NEED?   

FLASH TO HTML5 CONVERSIONS & BUILDOUTS

Required assets:
  • FLA files & font files for each ad size
  • High-res PSD files or source images (in order to support retina)

CUSTOM HTML5 CREATIVE DEVELOPMENT

Required assets:
  • Vector logo
  • Fonts
  • High-res PSD files or source images (in order to support retina)
  • Campaign information

WHERE DO I START?   

GET THE BALL ROLLING

To get an HTML5 project started with our team, please follow the below steps:

  • Create project in Creative Central  creativecentral.advertising.com.
  • Fill out the HTML5 Creative Brief HTML5 Creative Brief and post in the discussion section on the Creative Central project once completed.
  • Upload client assets into the reference materials section of the project description tab in Creative Central.
  • Add any additional information in the discussion section.

Once the completed project is received a project manager will review and follow up on next steps.